Hardware Investment Trends

Dramatic premiumization and market disruption reshape the landscape

Premium Spending
+12.6%

$2K-5K bracket growth

Chinese Brands
27.3%

Moza + Simagic market share

VR Adoption
31.7%

VR headset usage in 2025

Hardware Spending Evolution
Major Shift
Wheelbase Market Disruption
Disruption
Display Technology Evolution